Clips and Work Examples

United Way for Southeastern Michigan

  • Website (full rebuild launched in January 2025)
    • Led rebuild project from RFP process through completion.
    • Manage relationship with website vendor.
    • Work with cross-functional internal team.
    • Wrote and edited content.
    • Conduct ongoing maintenance and launch new features regularly. Recent new features include:
    • Stats
  • United Way Voice monthly email newsletter
  • Access For All
    • Prior to being promoted to manager of marketing strategy and operations, I wrote blogs and impact stories about United Way programs and people who received assistance.
    • My favorite story was about Access For All, a program that connected people with the training they needed to get good skilled-trade jobs. For this story, we followed La’Tasha Smith’s journey, from living out of her car to finding a good job and a place to call home.

The Oakland Press